Owning gold gives you a private, safe haven for your wealth during uncertain times.
Owning gold is not the same as investing in gold.
Or rather, the motivation behind owning gold is not the same as for investing in gold.
Owning gold is about creating a long-term safe haven for a proportion of your wealth.
It is about possessing gold coins or bars as a physical asset, outside of the banking system, and having them on hand if your income, investments or retirement savings take a hit.
There is a sense of real independence that comes with holding some of your wealth outside of the traditional banking system, separate from paper money and bank "accounts".
Once you have that coin, it is yours, until the time comes when you need or want to cash it in.
The other thing about owning gold coins is that you can hold quite a fortune in the palm of one hand. It can feel pretty good to hold so much wealth in your hands, and not have to worry about what is happening to your money at the bank.
Also, gold is a beautiful thing to own. The myths, histories and stories of gold are endless. The best and worst in human history can be written in gold.
Pharaohs, emperors, kings and explorers fought and died for gold.
Keep reading and become an owner of gold yourself.
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Our intention on this site is to take a commonsense approach to buying and owning gold. There is a lot of passion associated with gold, particularly during tough economic times.
This can lead to people getting carried away and making outrageous claims. We'll be avoiding that. We'll also describe and expose many of the scams and lies out there relating to gold and investments in gold.
Owning gold makes great sense. There is no need for the hyperbole or the lies. The enduring value of gold is enough on its own.